Sean Sutton, Initiative

Sean Sutton, Initiative

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Me in five words: Always on the fence sometimes.

My moustache aspirations: I’m hoping to achieve a simple but effective Freddie Mercury - A classy tasche with a slight handlebar finish.

Media moment of the year: Carlsberg awarding its global media to Initiative.

What’s the biggest question media should ask itself in 2018? When are we going to see holographic media?