Seat appoints Leith for fleet campaign

LONDON - Seat has appointed The Leith Agency in Edinburgh to develop an integrated campaign to support its launch into fleet management.

Targeting fleet managers across the country, the campaign will involve direct mail, trade press advertising, on-line and special events.

Andy Webb, the head of fleet business sales, said: "The market represents a huge area of opportunity for us. Across the range, we now have a wide selection of models offering drivers a more sporty and enjoyable drive than people have come to expect from their company car."

Recent research by the Society of Manufacturers and Traders shows that last year, more than 55 per cent of all new-car sales in the UK were to the business fleet sector.

Ian White, the head of Leith Direct, said: "We have some interesting areas to explore to achieve standout in the fleet market, which will hopefully drive sales across the range."

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