SEAT campaign encourages parents to have sex lives

LONDON - Volkswagen-owned car marque SEAT is launching a campaign targeting parents, promising that they can still enjoy themselves once they have children.


The press and radio campaign, for SEAT's Altea model, carries the strapline ‘Because life shouldn't stop with a family car'. The radio ad features a mother and child awkwardly discussing why the parents are taking chocolate body paint on a picnic.

Another press ad shows a thirty-something couple running naked from their SEAT to go skinny dipping, with the line, ‘Because dirty weekends should be more than watching the kids play football'.

The activity, by Spanish ad agency Atletico, has been overseen by SEAT UK national communications manager, Rob Taylor.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content