Seat promotes fleet sales via direct marketing campaign

LONDON - Spanish car manufacturer Seat is rolling out a direct marketing campaign to promote its fleet offering.

SEAT
SEAT

The campaign, by incumbent agency Geronimo, focuses on SEAT's new Exeo model, its first ‘B' segment car. With the strapline ‘Seat Fleet - ticks all the boxes', the ads emphasise that the Volkswagen-owned marque has a wide range to offer fleet customers.

Seat will support the direct marketing activity with national and specialist press ads, as well as point-of-sale material in dealerships.

‘The campaign engages fleet managers who are looking both for value in this climate and a great range of vehicles to suit the needs and desires of drivers,' said Seat UK fleet marketing manager, Louise Dunkley.

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