Seat turns Westfield London atrium into Barcelona piazza

Seat, the Spanish car marque owned by Volkswagen, has created a Barcelona-themed activation at Westfield London to launch its new store.

Seat turns Westfield London atrium into Barcelona piazza

The work, created by experience agency Energy, has turned the shopping centre’s main atrium into a summer piazza with flowers and street art.

Visual artist Mateo, who has previously worked with Seat, created a live installation using his signature spray-paint and stencil style. This creative work will stay for the duration of the activation.

Seat has also created a digital spray booth where visitors can have a go at their own street art.

There is also an escape room experience which taps into the brand’s ITV mystery dramas sponsorship.

The activation runs until 2 April.