"See through the symptoms" by Engine Creative

Engine Creative teamed up with the photographer Rankin for a campaign to raise awareness of lung cancer symptoms.

Based on research which found that 57% of non-smoker lung cancer patients aren't diagnosed until it is too late, the campaign showcases breathlessness, a persistent cough and recurring chest infections as symptoms of lung cancer. It features nine patients (eight never-smokers) who were all diagnosed with stage IIIb or IV lung cancer, and ends with the tagline: "Early diagnosis saves lives. See through the symptoms."

The work was created by Bilel Labjaoui and Charlie Hallam, with photography by Rankin.

Rankin also worked on relationship charity Relate’s "Let’s talk the joy of sex", which shows couples as they connnect with each other on-screen.

Credits

Chairman
Agency producer
Assistant producer
Digital designer
Integrated project director
Experience design director
Photographers agency
Photographer
Executive producer
Producer
Photography retouching
Production studio
TAG
Creative producer
Design and motion design
Creative retoucher
Sound design
Designer

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