The new campaign from Wieden + Kennedy also features Lebron James and Yo Gabba Gabba
As part of a new campaign from Verizon touting the increased data allowances on its wireless plans, pop star Selena Gomez stars in her first ad for the communications giant. The 30-second TV spot by Wieden + Kennedy features Gomez's song "Kill Em With Kindness." A fan plays the song on his smartphone as he goes about his day, and the singer dances nearby, continually prompting him to play it again. Other ads in the campaign by W+K include spots starring basketball player Lebron James and some of the characters from the kids' show "Yo Gabba Gabba."