Selfridges drafts in 300 photographers for one-off shoot

A 300-strong crowd of London-based creatives were invited to bring their own cameras to a fashion shoot for the launch campaign of Selfridges' new denim department.

Photographs of models Jourdan Dunn and Rosie Tapner were used to create a collage shot for the Denim Lovers campaign, with each photographer involved able to access their own contribution to the final image via a personal link.

Brand: Selfridges

Client: Alannah Weston, creative director at Selfridges