Selfridges and Mini partner for chauffeured shopping service

Selfridges and Mini have partnered to offer shoppers a free ride home from Selfridges's flagship Oxford Street store over the festive season.

Selfridges & Mini: 'Elfridges' service aims to give a helping hand to Christmas shoppers
Selfridges & Mini: 'Elfridges' service aims to give a helping hand to Christmas shoppers

Until Christmas Eve (24 December), customers using Selfridge’s personal shopper service can opt to be chauffeured home in a Mini designed in Selfridges bright yellow to anywhere within the M25.

Available until 7pm every day, the chauffeur-driven service is designed to enable customers to "indulge in a festive tipple during their shopping spree," the brands said.

Brand: Selfridges/Mini

Agency: Iris

Read next

Oculus Rift in action: what are the marketing opportunities?

Techy Christmas: how brands are innovating for consumer attention

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content