Selfridges 'project ocean' by 18 Feet & Rising

Selfridges has launched a campaign created by 18 Feet & Rising that aims to call the public to action over depleting fish stocks.

One prominent window display is a text-and-touch interactive window display of an ocean scene. People can donate money towards the campaign via text or online and then watch live as their fish is born into the ‘ocean’..

Donators can interact with the fish on the Selfridges window and
also on a dedicated microsite. It was art directed by Liv Wadström, is supported by press, online  and poster advertising.