Semi-naked men walk the streets for

LONDON - A posse of semi-naked men is walking the streets of London today to promote the launch of's new menswear range. campaign campaign

The men, who were decked out in Paul Smith boxers, Falke socks complete with sock suspenders and a bowler hat, are attempting to attract the attention of men with a penchant for stylish clothing.

By wearing T-shirts bearing the strap line: "Have you seen", the experiential activity, devised by St Luke's, aims to drive men to the website's new dedicated section, which offers clothing from brands such as Vivienne Westwood and Ralph Lauren.