Seniors want to 'do lunch' with America in Meals on Wheels campaign

Anomaly creates the charity's first nationwide volunteer drive

Meals on Wheels, the hunger relief organization that provides food to housebound seniors, began its first nationwide volunteer recruitment campaign today. "America, Let’s Do Lunch," created in partnership with the Ad Council and Anomaly, encourages viewers to donate their lunch breaks to deliver meals for the organization. A 60-second anthem video and a series of spots feature the stories of seven different senior citizens, which will begin running nationally on TV this week. The social media component includes posts from actors and celebrities like Richard Gere, Padma Lakshmi, YouTuber Meghan Camarena and the 87-year-old Snapchat star Baddie Winkle.

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