A man dressed as a Sennheiser Urbanite headphone is shown pampering and massaging a giant ear, first in the bath, and then on a woollen rug by the fire, in this fetishistic ad developed by McKinney New York.
He brags he can please "even the most seasoned of ears", and was "born to pamper them", as he whispers in a "sensual" German accent.
"We came up with an idea that points out our passion for sound in a way that resonates with and is relevant to 18- to 25-year-olds,' said Uwe Greunke, director of strategic marketing at Sennheiser.
Sennheiser has hidden 1,000 'golden ears' hidden around New York City that can be exchanged for a ticket to Sennheiser’s 'Ear Love Palace', where music lovers can listen to "bass as it was meant to be" up until Sunday. An outdoor campaign is also part of the marketing activity.