Sense reports 20% rise in profit

Agency Sense has reported a 20% year-on-year rise in profit for 2015.

Managing director Nick Adams is expecting Sense to turn over £7.5m in 2016
Managing director Nick Adams is expecting Sense to turn over £7.5m in 2016

Gross turnover at Sense was £5.8m in 2015 – a 13% drop year-on-year.

Nick Adams, managing director of Sense, attributes the profit growth to key business wins, including Innocent and Hasbro, and increased spend from existing clients, such as The Economist and Mars.

He told Event: "We had a pitch win rate of 75% and have taken on experiential and sampling activity with Innocent and also work with Hasbro brands My Little Pony and Transformers. We also expanded our strategy and planning team, which has become an increasingly important skill set at the agency."

In November, Sense announced it had appointed marketer Francesca Zedde as a planner to reflect its greater strategic direction and bolder ambition.

Adams added that Sense is targeting a turnover of £7.5m in 2016 and is also on track for an increase in profit year-on-year.

Check out Event's Trends and Innovations blog, written by Sense's planning director Alex Smith.

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