September issue of Aura in jeopardy

Doubts over the future of Parkhill Publishing’s Aura have resurfaced with the news that there may not be a September edition because of a lack of advertising.

Doubts over the future of Parkhill Publishing’s Aura have

resurfaced with the news that there may not be a September edition

because of a lack of advertising.



Sir Nick Lloyd, husband of Parkhill chairman Eve Pollard, claimed this

was not unusual practice in magazine publishing and insisted the future

of Aura was bright.



He further claimed the first two issues of Aura had sold around 100,000

copies. At launch, advertisers had been given a sales guarantee of

130,000 for the first issue.



Lloyd denied rumours that Parkhill was in financial difficulties. He

said the business was trading as normal and added that all small

companies had to ’slim down a bit’.



Lloyd claimed Parkhill’s other title Wedding Day was selling between

25,000 and 26,000 - a ’respectable’ figure for the weddings market.



However, the sales target for the first issue of Wedding Day was

45,000.



The market leader, Conde Nast’s bi-monthly Brides and Setting up Home,

has an ABC of 61,578.



Parkhill has yet to appoint an advertising sales director to replace

Fiona Davidson, who left two months ago. A month earlier, her boss -

publisher Jane Sproul - also abruptly left the company and has not been

replaced.



In the interim, Wedding Day advertisement manager Wendy Jones is looking

after both titles.