Experiential agency Set Creative has appointed Nick Tether as business development director to help steer the growth of the business.
Reporting to chief creative officer Guy Tremlett, Tether will have a key focus on developing Set Creative’s client base across sectors including telecoms, travel, FMCG and finance. Set Creative currently works with clients including Google, Heineken, Verizon, Sennheiser, Nike, Coca-Cola and YouTube.
Tether joins from The Field, where he spent six months as business director. Before that, he worked at Exterion Media for more than three years and was responsible for launching its experiential business unit, Exterion Live.
The appointment follows the consolidation of retail experience-focused Set, live events shop Set Live and custom fabrication agency Bespoke under one brand, uniting teams across offices in London, New York, Portland (Oregon) and Los Angeles.