Setapp "Don't get sidetracked. Get Setapp" by Droga5 London

Droga5 London imagines the outlandish consequences of failing to finish what you started in a global brand campaign for app subscription service Setapp.

The work comprises three comic films that follow the dramatic results of one person getting distracted. In the first spot, a hypnotist gets sidetracked while treating a man with a phobia of snakes. The man, who was hypnotised into thinking he is a snake, stays in that  reptilian state for years to come. The next ad starts with a father who is waylaid while playing a game of hide and seek with his son, who is left behind a curtain and forced to hide into his old age. In "Disappearance", a magician makes a man vanish but then gets a phone call and fails to bring him back. The disappeared man’s wife spends the rest of her days searching for him.

Droga5 has also created a new look and feel for Setapp. The design draws on the visual language of the internet, using cues such as loading bars and pop-ups, and features work from artists such as Tyler Spangler, Eva Cremers, Leanne Rule, Alex Tait and Matthew Cooper.

The campaign was created by Ed Redgrave, Dave Wigglesworth, Nick Lindo and Sebastien Thomas, and directed by Jeff Low through Biscuit Filmworks.

Credits

Brand
Agency
Chief creative officer
Creative directors
Lead designer
Senior designer
Studio director
Group account directors
Account director
Strategy director
Senior assistant producer
Production company
Director
Md/Exec producer
Producer
Production assistants
Director of photography
Production designer
Hair & makeup
Costume designer
Editing company (offline)
Edit producer
Post production
2D lead
Colourist
Post producer
Sound house
Sound design
Sound producer
Music supervision
Music composition

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