Burgeoning business-to-business publisher Setform is poised to make
its first move into consumer magazines with a new Formula One title.
The London-based company is looking for 30 sales executives to work on
its website, within its exhibitions department, and on the new
As yet the title does not have a name, but the company is expecting to
launch the magazine in January and says it will cover a range of motor
sports, with the heaviest emphasis on Formula One. As such it will
compete with Haymarket’s successful F1 magazine, which has an ABC of
100,000 in the UK - and almost 160,000 worldwide.
Matthew Burge, Setform’s advertisement director, said: ’We are looking
for enthusiastic people with the ability to communicate easily with
marketing directors. We offer a full training programme.’
This is a new departure for the firm, which specialises in controlled
circulation titles for the engineering, recruitment and healthcare
Titles include European Graduate Career Guide, European Design Engineer
and European Process Engineer.
The company has grown rapidly in the past 12 months, the most recent
development being the opening of an office in Sydney, to produce local
versions of the controlled-circulation titles for the Asia Pacific