Seton Scholl Healthcare, the company formed during the summer
following the merger of Seton Healthcare and Scholl, is recruiting an
entire marketing team as it strives to create a range of international
Dieno George, formerly Seton’s deputy chief executive, has been made
managing director for global marketing and UK sales. George intends to
merge the two companies’ promotional and merchandising activities and is
planning to recruit a team of marketers.
Scholl, whose brands include footwear, will close its consumer-products
office in Luton and will move its existing marketing staff to Seton’s
Seton hopes to extend its own brands, which include Woodward baby
medicines as well as bandages and skin treatments.
Seton Scholl would not comment on whether the new set-up would affect
advertising. Scholl uses DMB&B for its creative work and BMP DDB for