Seven brands on experiential: Time Out

Memorable experiences provide opportunities for Time Out and its advertising partners to connect with readers, says Christine Petersen, CEO of Time Out Digital.

  • Time Out: ‘Silent Disco’ in London

    Time Out: ‘Silent Disco’ in London

  • Time Out: ‘Silent Disco’ in London

    Time Out: ‘Silent Disco’ in London

  • Time Out ‘Battle of the Burger’ in Chicago

    Time Out ‘Battle of the Burger’ in Chicago

  • Time Out ‘Battle of the Burger’ in Chicago

    Time Out ‘Battle of the Burger’ in Chicago

  • Time Out ‘Battle of the Burger’ in Chicago

    Time Out ‘Battle of the Burger’ in Chicago

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"Time Out has always been about the best of the city – today, we don’t just write about city experiences, we also curate and create them. Everything we do inspires and enables people to make the most of a city, and our live events connect our audience not only with our brand, but with unforgettable moments in some of the world's greatest cities and with the advertising partners who sponsor such experiences.

"We recently launched the Time Out ‘Movies on the River’, London’s first floating cinema on the River Thames. Other successful events include ‘Silent Discos’ at the Natural History Museum and The View from the Shard in London or the Paris Zoo, as well as the hugely popular ‘Battle of the Burger’ events in New York and Chicago.

"Time Out Live Events also means our advertising partners have more touchpoints when combined with digital, social, mobile, and print. It provides great opportunities for both global and local advertising partners to connect with our growing audience through these memorable experiences.

"Experiential brings to life a brand message and makes it an interactive, very real experience for a target audience. It’s important for brands to understand the level of engagement and immersion that some audiences demand. Experiential provides this because it is simply more memorable – it enables an audience to form their own memories and brand experiences rather than just dictating advertising messages to them."

View the full Brand Experience Report here, plus the top 45 agencies list.

As part of the report, we also spoke to brand managers from: LGSan MiguelJamesonLululemonVolvo and The Economist on their experiential strategies

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