Feature

Seven event technology stories

Seven event technology news stories, ranging from the launch of DB Pixel-house's Brand Wallet and the Jaunty Twig app to Geemo, a new proximity engagement company.

Creative production studio Found showcased musician Labrinth's latest single Let it Be with a choreographed 3D light show in Glasgow
Creative production studio Found showcased musician Labrinth's latest single Let it Be with a choreographed 3D light show in Glasgow

Creative production studio Found showcased musician Labrinth's latest single Let it Be with a choreographed 3D light show at Glasgow's council chambers building, ahead of the MTV European Music Awards on 9 November. The piece was played hourly in the lead-up to the show, which took place on Sunday night.

Racing estate Goodwood has unveiled its Road & Racing digital platform, which aggregates user-generated and crowd-sourced social, video and editorial content from the brand, its sponsors and attendees.

Engage Production held an event for partners and clients at its FLUX Innovation Hub on 26 November. Guests could explore the latest technology, including LG's new interactive wall, a life-sized humanoid robot and a new wearable tech zone.

November saw the unveiling of DB Pixelhouse's Brand Wallet, which uses RFID tags loaded with visitors' demographics to produce content when swiped at touchpoints. Visitors can also select the information they want to take away after the event through email or a USB stick.

Brighton-based photographer Lesley Taylor has developed Jaunty Twig, an app that allows guests to share photos and quick videos and sign an electronic guestbook via a live stream. A complete copy of the content created is saved after an event to share online.

Pick Event chose event apps as the theme for its latest #EventProfs networking evening in London. Held on 20 November at Headspace, the event discussed 'Why pay for an event app when there are free options?' and 'What's the ROI for using an event app?'

Proximity engagement company Geemo is getting ready to launch. The platform sends messages via beacons to guests' smartphones, and provides organisers with information on their habits throughout an event.

More on event tech: 

Event TV: BA brings USA to Europe with Oculus Rift

Top three social media displays

Brand Experience Report 2014: Five technology and social media trends

Topics