Seven new event technologies to watch

Init Live, Headliner and Primetime are among seven new technologies for events and experiential.

Flow is one of Event's Tech Stories this month
Flow is one of Event's Tech Stories this month

1. Event Tech Labs hosted an open office for developers, start-ups and event profs last week at Google Campus in London. The line-up included pitches from companies such as Init Live and Headliner, as well as a panel discussion and an 'Easter surprise'.

2. Ticketing platform Ticketscript has launched a free entrance management and guestlist app, Flow. The software enables organisers to manage the venue entrance without needing external equipment.

3. Double Dutch partnered with entrepreneur Danny Frietman to create 'the ultimate Mobile World Congress party guide', called Enjoy MWC. Targeting more than 90,000 attendees at the event in Barcelona on 2-5 March, the app connected people across approximately 40 official parties.

4. Video communications firm Blue Jeans has launched Primetime, a service that connects a big audience using broadcasting and video collaboration. TEDx is to use the technology, which claims to be the only large event platform to let multiple presenters engage with thousands of online viewers.

5. Floorplan Live has released its Interactive software, allowing event profs to amend floorplans in real time. The software updates layouts embedded into event websites, in a bid to streamline communications between sales teams, marketers, exhibitors and visitors.

6. Microsoft showcased its new Bing Pulse technology at International Confex on 18-19 February. It enables guests, both in person and online, to instantly give their opinion on content they are watching. It also lets organisers add poll questions in real time and allows for expanded questioning.

7. Fundraising tech company iBid Events has released a mobile responsive product, iBid Lite. Aimed at smaller charities, the app lets guests view and bid on lots, donate, link to social media and pay for items.

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