- Seventeen commercials have been shortlisted for next week's Aerial Awards, the radio industry's annual ceremony, although the jury failed to nominate any work in the automotive category, which provided last year's overall winner.
Between 40 and 50 automotive ads were entered this year, a "relatively small" number according to the Radio Advertising Bureau's Steve Cox. However, none made it through to be judged on the Awards night on 19 October. This is in sharp contrast to last year, when the overall Campaign of the Year was for BMP DDB's Volkswagen ads.
The twelve judges, under the chairmanship of Duckworth Finn Grubb Waters' creative Dave Waters, looked at an initial list of 800 ads before reaching their shortlist. Brands making it through include Hamlet whose three ads dominate the "general" category COI Army, IKEA, The Independent and London Transport.
On the night of the awards the shortlisted ads will be played, and attendees will be given an interactive handset on which to vote. Additionally, the jury has voted for an overall Best Campaign and three production awards, which will be announced on the night.
Waters said: "The automotive entries were disappointingly thin, given the spend in the category this year. The ads that really stood out were the ones that had had a bit of money spent on the production. It really is worth it."
The judges are: Bruce Crouch, of Bartle Bogle Hegarty; Dave Buchanan of BMP DDB; Tiger Savage of M&C Saatchi; Richard Flintham of Fallon McElligott; Kate Stanners of St Luke's; David Little of Davies Little Cowley Fiddes; Sam Hurford of Rainey Kelly Campbell Roalfe/Y&R; Tom Merilion of RSA Films; Lloyd Billing of the Tape Gallery; Ian Mactavish of Communication Breaks; Mary Wear of Abbott Mead Vickers BBDO and Jay Pond-Jones, formerly of Bates UK.