Sex and the City's Samantha swaps martinis for milk

NEW YORK - 'Sex and the City' star Kim Cattrall is the latest US celebrity to sport a milk moustache in the long-running "Got milk?" campaign that encourages Americans to drink milk.

The latest campaign will target women at risk of osteoporosis, the bone-thinning disease. The advertisement shows Cattrall, whose 'Sex and the City' character Samantha Jones is famous for her prodigious consumption of men and martinis, rather than milk, in a low-cut dress and sporting the famous milk moustache.

The caption for the ad reads: "You should see what's underneath. The calcium in milk keeps bones strong and helps prevent osteoporosis."

She joins stars as diverse as sprinter Marion Jones and movie star Jackie Chan who have fronted the ads, sponsored by American milk processors and dairy farmers.

The campaign was created by Goody Silverstein & Partners.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

CAMPAIGN AI 

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now