Sex, violence and religion keep the ASA busy ..

Britons are most likely to be upset by ads that feature same-sex kissing or offend religious sensibilities, according to industry watchdogs.

Campaigns that have either homosexual or lesbian undertones, trivialise religion or feature violent imagery dominate the ten most complained about ads of last year, according to the Advertising Standards Authority.

A Gay Police Association national press ad, which featured a Bible next to a pool of blood to back its claims that religious motivation was behind most incidents of homophobia, topped the list with 553 complaints.

Also in the top ten are French Connection, whose TV ad ended with two women kissing, and a Dolce & Gabbana ad, which showed a brief kiss between two men.

For the full list of the most complained about ads, go to brandrepublic.com/campaign.

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