Walker Media has landed the media business for giftware ’emporium’
SF Cody, worth pounds 10 million.
The agency is planning an online and traditional media campaign for the
company, which sells through retail outlets and via its new website
Agency managing partner Christine Walker said she will oversee the
business with planner/buyer Tom Hosking.
Walker declined to discuss details of the campaign but confirmed that
press has been chosen as one of the main media. ’The goal is to be
visible,’ said Walker. ’The gift arena is highly competitive so we need to
stand out in the market.’
SF Cody, named after turn-of-the-century showman Samuel Franklin Cody, is
aiming to fill a gap in the pounds 25 billion ’indulgent gifts’
The company, set up by River Island fashion chain founder Leonard Lewis,
has stores in Brighton, Manchester, Croydon, Dublin and the Bluewater
centre in Kent. The shops sell a range of luxury gifts, from luxury
chocolates to home spa kits, as well as watches, candles and stationary
with gift prices ranging from pounds 5 to pounds 2,500.
Consumers with access to the internet can log on to the SF Cody website
where they have the option to buy goods and have them gift wrapped and
delivered. The company will even e-mail an ’Anniversary Reminder’ to
surfers who submit their details, and advise on suitable gifts to match
the personality of the intended recipient.