- The Triarc Beverage Group has appointed SF Interactive, the San Francisco-based digital marketing agency, to handle web development and online marketing for its Mistic, RC Cola and Snapple brands. Billings for the account were not disclosed.
Commenting on the appointment, Ken Gilbert, senior vice president of marketing at Triarc Beverage Group, said: "SF Interactive really gets it. They understand how to bring our brands online and how to develop relationships with our customers."
SF Interactive (www.sfinteractive.com) is a San Francisco-based full-service digital marketing agency. The agency's client list includes Discover Brokerage, Netscape Communications, Hewlett-Packard, CBS Marketwatch.com, VeriSign, Nike, Jamba Juice and BabyCenter.com.