The Shard's Shangri-La mulls dedicated UK agency

The Shard's Shangri-La Hotel has begun contacting agencies as it considers appointing a creative shop in the UK.

Shangri-La at The Shard: hotel group considers hiring a creative agency in the UK
Shangri-La at The Shard: hotel group considers hiring a creative agency in the UK

The hotel, which occupies the 34th to the 52nd floor of London’s Shard building, has not yet called a formal pitch but it is having exploratory talks with creative agencies.

Shangri-La uses Ogilvy & Mather Hong Kong for its global brand work but the hotel is considering whether hiring a separate agency in London would be beneficial.

Ogilvy & Mather Hong Kong has worked with Shangri-La on its global brand since 2009, when it won a pitch against the incumbent, TBWA, and another agency.

Havas Media was appointed as Shangri-La's global media planning and buying agency after a competitive pitch in 2012 and runs the business out of Hong Kong. Maxus was the previous media agency.

Shangri-La opened its Shard hotel – its first in the UK – in May 2014 and charges £375 per night for a standard room. The chain has 144 hotels across Asia, Europe and North America.

A spokeswoman for Shangri-La Hotel declined to comment


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