Sharp appoints Work Club to Euro 2012 sponsorship task

Sharp, the consumer electronics brand, has appointed Work Club as the lead agency to handle all of its brand and digital advertising across Europe in support of its sponsorship of the 2012 Uefa European Football Championship.

Sharp: appointed Work Club
Sharp: appointed Work Club

Work Club, which handles the £2 million UK Sharp business, was appointed to the account after a pitch against Sharp's other European roster shops.

The agency will create digital, experiential, TV and print work for the brand to launch in early spring in the run-up to the tournament, which takes place in Poland and Ukraine.

Work Club picked up the UK Sharp advertising account in January last year. The agency subsequently created an integrated campaign to launch the Sharp Quattron LCD Aquos television.

The campaign, which broke last year, included advertising across a range of sites, the creation of a Quattron microsite, online video reviews and 3D modelling of the range.

Sharp's current advertising activity includes a series of idents, featuring England fans talking about the often-disappointing nature of following their team, to support Sharp's sponsorship of ITV's coverage of England matches.

Last year, Sharp signed up to become a Uefa partner until the end of 2013, covering the 2012 European Football Championship.

The deal made Sharp the exclusive partner in the audiovisual equipment category.