Sharwoods uses NTL interactive TV for promotion

- Sharwoods, the Asian food brand, launches a £60,000 interactive advertising initiative this week on NTL's digital cable TV service. The promotion, which is the first digital TV marketing project by the brand, has been developed by Zinc with media booked by sister agency Zn Space.

- Sharwoods, the Asian food brand, launches a £60,000 interactive advertising initiative this week on NTL's digital cable TV service. The promotion, which is the first digital TV marketing project by the brand, has been developed by Zinc with media booked by sister agency Zn Space.

Banners will be running through the NTL interactive arena, which will link consumers through to a promotional micro-site.

Julia McNally, Director of ZnSpace said: "The ntl service was chosen because it uses the same technical transition protocol as the Internet, which allows Zinc to deliver the advertising in a similar way to online advertising. Using the Open Adstream technology, we will be able to deliver our ads by time of day, frequency cap by user session, as well as feed back valuable data to Sharwood's."



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