Euro RSCG Wnek Gosper has poached Paul Shearer, a senior creative
at Bartle Bogle Hegarty, to fill the new position of deputy creative
The appointment will enable Mark Wnek, the executive creative director
at Euro RSCG, to concentrate more on client relations and new business
at the agency.
Euro RSCG has won an impressive number of pitches in the past 18 months
but the arrival of Shearer is designed to boost the agency’s creative
’It has taken me a while to find a right-hand man but this appointment
is the last piece in the jigsaw for Euro RSCG,’ Wnek said.
’Paul is undoubtedly one of the best creatives of his generation but he
also has charm and steel and he will be a great manager. He will be
looking inwards, allowing me to look outwards.’
Shearer said: ’Euro RSCG is a very ambitious agency and has won a lot of
business over the past few years. This is a great opportunity to get
involved.’ He added that he would regret leaving BBH and his partner,
the copywriter, Rob Jack.
Shearer, 31, and Jack were the team behind the highly-acclaimed ’cheat’
commercial for Guess? jeans, which they created on a freelance basis
while at Simons Palmer Clemmow Johnson in 1996. The ad won four silver
D&AD pencils, was voted Commercial of the Year at the British Television
Advertising Awards; and took three golds and five silvers at the US Clio
Other awards Shearer has won include a silver D&AD pencil for a
Dial-a-Cab press ad and a Cannes silver lion for a Time magazine press
Shearer began his career at Butterfield Day Devito Hockney in 1989,
moving on to Simons Palmer in 1993 and joining BBH in 1996. His work at
BBH includes the latest Levi’s campaign - which has attracted criticism
for featuring a ’dead’ hamster - as well as ads for Time, Rolling Rock
Last year, Euro RSCG added pounds 32 million worth of press and poster
work for Abbey National to its existing TV business and won the
high-profile Haagen-Dazs and Wonderbra accounts. Earlier this year, it
won the pounds 4 million Inland Revenue account and pounds 3.5 million
worth of Nasdaq business.