SectorFMCG and Household products
ExposureJapan, Australia, Germany, United Kingdom and United States
Sheba's 30-second TV ad explores the relationship between cats and humans.
The campaign is rolling out across the UK, Germany, Japan, Australia and the US. Additional content will be available on Facebook from September.
The work supports the relaunch of the Sheba brand, which includes new products, packaging and in-store displays.