Sheba "Resistance is futile" by Abbott Mead Vickers BBDO

Sheba's 30-second TV ad explores the relationship between cats and humans.

The campaign is rolling out across the UK, Germany, Japan, Australia and the US. Additional content will be available on Facebook from September.

The work supports the relaunch of the Sheba brand, which includes new products, packaging and in-store displays.

Credits

Global brand director, Sheba
Creative directors
Copywriter
Art director
Writer
Agency planner
Agency producer
Media
Media planner
Production company
Director
Production company producer
Post-production
Audio post-production

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