Sheep are transformed into billboards to help cut traffic deaths

Road safety body Think! spray-painted some unsuspecting farmyard animals with safety messages in a bid to make drivers more aware of potential dangers.

Think! turned sheep into road safety messages in campaign
Think! turned sheep into road safety messages in campaign

60% of all fatalities occur on country roads, according to Think! which has partnered with a farmer in Bedfordshire to spray paint sheep with road safety messages. 

The concept is to make drivers consider the sharp bends and blind bends that hide unexpected hazards

Brand: Think!

Agency: AMV BBDO


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