AdvertiserSarah Alspach, global retail brand marketing & communications manager
ExposureUnited Kingdom and Europe
This 60-second piece shows an old-fashioned Ferrari Formula 1 racing car speeding around the winding streets of five cities, including Rome, New York, Hong Kong, Monaco and Rio de Janeiro.
As it powers through the streets the car morphs through a number of different models, until it stops for petrol as the most recent model on a Shell forecourt. The ad is being launched across the globe and will air on TV as the F1 season unfolds.