Shell is squeezing more out of its "stay ahead" campaign - which launched last month with a cinema ad by J Walter Thompson London - with a series of long-form films about expert drivers.
One film focuses on a fireman and another is on a stuntman. Both ads finish with the line: "When performance matters, choose Shell." The films will be seeded on digital media in countries including the US, the UK, Canada and Malaysia. They were written by Matt Weston, art directed by Pete Sanna and directed by Ivan Bird through Rattling Stick.