A new campaign from Shelter, by Leagas Delaney, targets parents whose children will feel the full force of the housing shortage. The digital and regional outdoor ads, which show children’s playhouses and tree houses, ask whether this will be the last house their child will ever own. Online executions also feature a calculator that can work out how long it will take for a child to save up for a deposit. The work was written by Adam Arber and Adam Rimmer, art directed by Chris Felstead and Pete Davies, and photographed by Peer Lindgreen. Media was by Manning Gottlieb OMD.
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