The Times and Sunday Times have lost their second marketing
director in two years with the resignation of Patrick Sherriff earlier
Sherriff is understood to have resigned suddenly on Monday and has
already left the company. He is taking a short sabbatical to travel and
consider his career options.
Senior marketing manager Marian Rose will replace him on an interim
Rose joined Times Newspapers last August from the NSPCC where she
oversaw the Full Stop campaign (Marketing, August 24, 2000).
Sherriff took on the role of marketing director in January 2000. He had
been handling the role on an acting basis for five months previously,
after his predecessor, Toby Constantine, quit to join former Sun and
News of the World marketing director Ellis Watson at new media venture
Sherriff's split with News International is believed to be amicable.
During his 18 months as marketing director, Sherriff oversaw a number of
key changes to the marketing of The Times. He relaunched the Saturday
Times, introducing a new listings and entertainment guide, Play, and a
monthly football magazine The Football Handbook, changes which helped
increase circulation of the Saturday title by 16%. He was also
responsible for moving marketing strategy for The Times away from
promotions and price-cutting toward a more long-term brand-building
strategy, overseeing its 'Feed Your Mind' campaign through Rainey Kelly
As marketing and promotions manager for The Times and Sunday Times, he
was behind the successful Euro-star promotions that took The Times'
circulation to 950,000. Before joining News International, he worked as
account director for Tequila UK and as senior account manager for Orbit
Times Media Group managing director Camilla Rhodes said: 'Patrick has
made a valuable contribution toward the steady growth of our titles.
During his time as marketing director he was part of the teams that
successfully re-launched the Saturday Times and saw the Sunday Times
reach a 16-year circulation high.'
Sherriff added: 'I have greatly enjoyed my time here and feel privileged
to have worked for The Times and the Sunday Times in such an interesting
period of growth.'