Simon Sherwood, the chief executive of Bartle Bogle Hegarty’s Asia
Pacific office, is returning to London as the agency’s group managing
Sherwood, who returns in August, has been with BBH since it opened for
business in 1982. He opened the Singapore office in October 1996.
The move means that Martin Smith, managing director of BBH, will revert
to deputy chairman, the title he held before Sherwood left for
Smith’s responsibilities as deputy chairman will include new business
and PR, overseeing key pitches, maintaining a number of senior client
relationships and helping group directors on others.
Chris Harris, one of five group directors at the agency, left London
this week to shadow Sherwood for two months before taking over as chief
executive in Singapore. He will report to Sherwood.
John Bartle, the joint chief executive of BBH, commented: ’None of these
appointments are reactionary, we’re going through a gradual,
well-planned change over the next few months. Martin stepped into a
breach which was created when Simon went to Asia, but he took over in
the knowledge that it was for a couple of years, depending on when Simon
wanted to come back. We’re extremely grateful for what Martin’s
Last year, BBH cemented its 15-year relationship with Levi’s by carrying
off the ad account for the Asia Pacific region, worth an estimated
dollars 50 million. Bartle said: ’Singapore has been a terrific success
for us, we’ve exceeded all our targets. This is a big vote of confidence
As part of the reshuffle, Mark Collier, currently head of agency
production at BBH, is promoted to assistant managing director. He will
take on additional responsibilities covering the internal running of the
Motive, BBH’s media affiliate, will continue to be run by Mark Cranmer,
who will report directly to Bartle and Nigel Bogle.
BBH - which sold 49 per cent of itself to Leo Burnett last year - is
still planning to open a third office, in the US, which will be up and
running by the end of this year or in early 1999.