Shevack scoops $25m Marine Midland business

- Marine Midland Bank, the US subsidiary of the HSBC Group, has awarded its $25 million (£15 million) account to Partners & Shevack, New York, following a three month long review.

- Marine Midland Bank, the US subsidiary of the HSBC Group, has awarded its $25 million (£15 million) account to Partners & Shevack, New York, following a three month long review.

It is not known if any other agencies participated in the review, which came about following the resignation of incumbent agency Eric Mower and Associates, based in Syracuse NY.

To win the business, Shevack teamed up with Buffalo-based marketing services firm, the Wolf Group. The two will split the business, with Shevack handling the creative element and Wolf providing account handling and direct marketing assignments.

Like the UK's Midland Bank, the Marine Midland Bank will shortly be rebranded as HSBC.







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