Shoe retailer Dune launches first UK print campaign

High-street shoe and accessories retailer Dune is to launch its first UK print campaign, brokered by its retained media agency the7stars.

Dune: shoe and accessories retailer rolls out debut UK print campaign
Dune: shoe and accessories retailer rolls out debut UK print campaign

The activity will include full- and double-page display ads that will run from now until October in fashion titles including Grazia, Marie Clare, Elle, Vogue and Stylist. It will also include a bespoke four-page fashion feature shoot in Grazia and a four-page pullout special in Stylist.

Rachael Slaney, head of marketing for The Dune Group, said:  "We are excited to announce the launch of our first print advertising campaign in the UK. With such a fantastic autumn/winter collection just about to hit the stores, we also felt that this was the perfect time to really showcase Dune as the luxurious, fashion-forward footwear and accessories brand that it truly is.

"The fashion and accessory market is extremely competitive and cluttered, so the right media-buying placement by the7stars makes sure we stand out from the crowd and are noticed by the right people at the right time. We've got a campaign that is as big, bold, beautiful and creative as our shoes."

The creative for the campaign was produced in-house by Dune and specials were produced by the titles themselves. 

Rachel Eagles, head of magazines at the7stars, said: "It's fantastic that a brand like Dune is starting to advertise again. Magazine readers are used to reading about Dune products, so it’s great that the advertising is backing this up with a showcase of the gorgeous autumn/winter product range.

"We wanted to make sure [the campaign] looked and felt amazing and, above all, created the impact this well-loved brand deserves."

Dune will open four new stores across the UK over the next three months.

The7stars was appointed to the Dune media planning and buying account in May.

Dune launches first UK print campaign