Shops line up for new Deutsche Post ad task

The German postal service, Deutsche Post, is talking to UK agencies about a pan-European project, thought to be the launch of its Euro Express courier service.

The German postal service, Deutsche Post, is talking to UK agencies

about a pan-European project, thought to be the launch of its Euro

Express courier service.



The company is understood to have shortlisted Abbott Mead Vickers BBDO,

Leagas Delaney and Bartle Bogle Hegarty for the business, but it has yet

to present them with a brief.



BBDO already handles Deutsche Post business in Germany, Austria, Belgium

and the Czech Republic.



Deutsche Post has large holdings in various delivery companies across

Europe; in the UK it owns 50 per cent of Securicor, in Italy it owns MIT

and in Spain it has 49 per cent of Guipozcoana. It also has stakes in

Scandinavia’s ASG, France’s Ducros, and Van Gend & Loos, which operates

in the Benelux countries.



Last month it announced plans to rebrand these local companies over the

next four years. From 1 April the Euro Express marque will begin to

appear in conjunction with the existing brand, but eventually the

existing brand will be dropped in favour of Deutsche Post’s yellow

livery.



Deutsche Post, scheduled to float on the Frankfurt Stock Exchange next

year, will compete against international courier companies such as TNT

Post Group and UPS with the new service.



Deutsche Post aims to be the market leader in Europe for parcel

distribution and at least number two in the individual countries in

which it operates within the next few years. It will already have about

18 per cent of the European market by the time Euro Express launches in

April.



Euro Express will be a road-based courier service, offering 24-hour

distribution between major European economic centres and between 24- and

72-hour distribution for the rest of the region.



In a separate move, Deutsche Post’s international mail service has

announced that it is raising its UK profile, hoping to attract business

users seeking access to the German direct mail market. It claims it can

offer savings of 10 per cent to companies that want to target German

consumers.



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