The German postal service, Deutsche Post, is talking to UK agencies
about a pan-European project, thought to be the launch of its Euro
Express courier service.
The company is understood to have shortlisted Abbott Mead Vickers BBDO,
Leagas Delaney and Bartle Bogle Hegarty for the business, but it has yet
to present them with a brief.
BBDO already handles Deutsche Post business in Germany, Austria, Belgium
and the Czech Republic.
Deutsche Post has large holdings in various delivery companies across
Europe; in the UK it owns 50 per cent of Securicor, in Italy it owns MIT
and in Spain it has 49 per cent of Guipozcoana. It also has stakes in
Scandinavia’s ASG, France’s Ducros, and Van Gend & Loos, which operates
in the Benelux countries.
Last month it announced plans to rebrand these local companies over the
next four years. From 1 April the Euro Express marque will begin to
appear in conjunction with the existing brand, but eventually the
existing brand will be dropped in favour of Deutsche Post’s yellow
Deutsche Post, scheduled to float on the Frankfurt Stock Exchange next
year, will compete against international courier companies such as TNT
Post Group and UPS with the new service.
Deutsche Post aims to be the market leader in Europe for parcel
distribution and at least number two in the individual countries in
which it operates within the next few years. It will already have about
18 per cent of the European market by the time Euro Express launches in
Euro Express will be a road-based courier service, offering 24-hour
distribution between major European economic centres and between 24- and
72-hour distribution for the rest of the region.
In a separate move, Deutsche Post’s international mail service has
announced that it is raising its UK profile, hoping to attract business
users seeking access to the German direct mail market. It claims it can
offer savings of 10 per cent to companies that want to target German