Internet shopping portal ShopSmart and the BBC have refused to comment on rumours that the broadcaster is considering buying it.
Reports suggested that the BBC's commercial arm, Beeb Ventures, was tabling a bid of £15m for the comparative shopping service and would merge it with its Beeb.com e-commerce site.
ShopSmart confirmed it was in talks with various companies, but refused to reveal which. A beeb.com spokesman would not confirm it had spoken to ShopSmart, but said a partnership would not be out of the question as Beeb.com is already a commercial venture.
In August last year, internet service provider AOL and US retailer Wal-Mart took a 22.5 stake in ShopSmart as part of a wide-ranging and strategic and marketing deal.
It already has a deal with Channel 5 which sees it sponsoring its movie slot - this may have to be reconsidered if the BBC buys it.