Short twins to depart Rainey Kelly for BMP

BMP DDB has boosted its creative department by luring the identical

twin brothers Ben and Cameron Short to the agency.

The 30-year-old brothers, who will work across BMP's portfolio of

accounts, join from Rainey Kelly Campbell Roalfe/Y&R. There they worked

on the Virgin Mobile, Virgin Atlantic, Times and Sunday Times accounts.

Their Harvest Crunch campaign, featuring a feisty Jack Russell, is

currently on air.

The team joined RKCR/Y&R from TBWA GGT Simons Palmer in August 2000.

While at TBWA they worked on accounts such as Habitat, Sony PlayStation

and NatWest.

Larry Barker, the creative director of BMP DDB, said: "Ben and Cameron

got to being the hot team at their agency quickly, but their book is

still grown-up. They've done work that's problem-solving, with good


The brothers have won awards including a D&AD silver for work on Le

Creuset while at TBWA, a BTAA diploma for best campaign for Virgin

Mobile while at RKCR/Y&R, and have been nominated for their Virgin

Atlantic work at this year's Campaign Poster Awards.

Ben Short, the copywriter of the duo, said: "We've always thought BMP

has a great creative reputation. We're really chuffed and thought we'd

give it a go."

Barker added: "They're really nice lads, with their heads screwed on.

There's plenty of work going round, so they'll get a taste of everything

here. They've done great work and hopefully they can continue that at