Shortlist unveiled for 2019 Outdoor Media Awards

More than 30 campaigns are up for awards.

O2: winner of 2018 Grand Prix
O2: winner of 2018 Grand Prix

Media chiefs from Mondelez International and Tesco, plus top creative and media experts, have selected 31 campaigns as potential winners of the 2019 Outdoor Media Awards, run by Clear Channel in partnership with Campaign.

Winners of seven categories, plus the overall Grand Prix, a Rising Star award and The People's Favourite, will be announced at an evening ceremony at the St Pancras Renaissance Hotel on 11 June, hosted by Scott Mills.

The Grand Prix, chosen from the category winners, will receive £100,000 worth of media space to use across Clear Channel's UK screens.

Last year, the Grand Prix was picked up by Adcity, Posterscope, Havas Media and VCCP for O2's "Oops", which won both the Creativity and People’s Favourite awards, as well as being highly commended in the Multiple Format category.

The Outdoor Media Awards reward excellence in out-of-home advertising, from the most memorable, strategic and innovative campaigns to the brilliant people involved in creating them. This is the awards' 13th year.

New for 2019 is a prize for a brand or organisation that has used out-of-home to make a real difference towards social good. The category is expected to evolve over the years, mirroring some of the challenges society faces and new technologies introduced.

The shortlist for 2019 is:

The Multiple Format Award

"Oh Snap!" – Three and Snapchat
Kinetic / / Mindshare

"Digital long term holding" – McDonald's
Talon / OMD UK / Grand Visual

"Tesco Christmas 2018" – Tesco
Kinetic / Mediacom

"BBC Sounds launch" – BBC Sounds
Adcity / Havas Media Group / Jump / HSE Cake

"Breathe it all in" – O2
Adcity / Havas Media Group / VCCP

"May be. May be not" – The Telegraph and Telegraph Media Group
Posterscope / Fetch / Outdoor Plus / JCDecaux / Exterion

The Brand Fame Award

"BT. Be there. Be relevant. Be OOH" – BT
Posterscope / Essence

"2018 OOH" – Huawei
Kinetic / Wavemaker

"Meet Dave – UKTV" 
Talon / Hearts & Science

"Diageo Spirit Moments" – Diageo Spirits
Posterscope / Carat / Liveposter / JCDecaux

The Innovation Award

"YouTube artists" – Google YouTube
Talon / OMD UK / Global Street Art / Projection Art Works

"Swarovski remix: ready, steady, sparkle" – Swarovski
Adcity / Havas Media Group / Ocean Outdoor

"Beefeater Pink" – Pernod Ricard
Adcity / Havas Media Group / Exterion

"Hiscox cyber live" – Hiscox
Talon / Grand Visual / Goodstuff / Abbott Mead Vickers BBDO

The Creativity Award

"Beats by Dre Aj vs Parker" – Beats by Dre
Adcity / Havas Media Group / Projection Artworks / Hogarth / PMG / Crown & Owls / Iconoclast UK / Laundry Service

"Big Mac is 50" – McDonald’s
Talon / OMD UK / Leo Burnett / Ocean Outdoor

"Processions" – NatWest
Zenith / M&C Saatchi London / Coffee & TV

"Corona clean waves" – Corona and Anheuser-Busch InBev
Posterscope / Vizeum / Wieden & Kennedy / Primesight

"The Kraken mural" – Kraken Rum and Proximo Spirits
Kinetic / W1 Media Campaign / W1 Media Campaign Ltd

"Volkswagen T-Roc bam the ram" – Volkswagen
Talon / Grand Visual / PHD / Adam & Eve/DDB / Ocean Outdoor

The Data and Insight Award

"McDonald's Saver Menu" – McDonald's
Talon / OMD UK / Location Sciences / OnDevice

"Hell or Habito" – Habito
Talon / Goodstuff Communications / Exterion

"Trainline MTicket" – Trainline
Meridian Outdoor / Posterscope / Blue 449

"Dove GST (gradual summer tan)" – Dove and Unilever
Kinetic Worldwide / / Mindshare

"How to win on the High Street" – Very and Shop Direct
Posterscope / Liveposter / Taggstar / Vizeum / Clear Channel

The Social Impact Award

"Modern slavery is closer than you think…" – Slough Borough Council
The Safer Slough Partnership

"3 billboards" – Justice4Grenfell
Bartle Bogle Hegarty / Electric Glue

"Rainbow Russians" – Paddy Power
MediaCom / Attitude Magazine's Foundation

"Rock the ribbon, World Aids Day" – National Aids Trust / St Luke's / ThirdEye.Studio / Theodore Music / Ocean Outdoor

The SME Award

"Eve" – Eve
Talon / Goodstuff Communications / Exterion Media

"London Loop urban gallery" –
Kinetic / Ami / Brand Thing / Crimtan / JCDecaux

"FreshForPandas launch" – FreshForPandas

The 2019 judges

Matt Adams, chief executive, Havas Media 
Paddy Adams, chief strategy officer, Manning Gottlieb OMD
Nick Ashley
, head of media and campaign planning, Tesco 
Hermeti Balarin
, executive creative director and partner, Mother
Claire Bealeglobal editor-in-chief, Campaign (chair)

Paul Cooper, group managing director, MediaCom North 
Henry Daglish
, founder, Bountiful Cow 
Rachel Forde, chief executive, UM UK
David Grainger, head of strategy, Starcom UK
Matthew Hook, chief strategy officer, Dentsu Aegis Network, UK and Ireland 
Derek Luddem, associate director, marketing excellence, Mondelez International 
Vicki Maguire, chief creative officer, Grey London
Laura Moorcraft, managing partner, Goodstuff Communications 
Chris Pelekanou, chief customer officer, Europe, Clear Channel 
Satin Reid, joint managing director, MediaCom 
Eleni Sarla, chief client officer, Havas 
Chaka Sobhani, chief creative officer, Leo Burnett 
Jo Sutherland, chief executive, Carat UK 
Hattie Whiting, chief client officer, PHD 
Ann Wixley, executive creative director, Wavemaker UK


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