The Shredded Wheat TV commercial starring England’s soccer coach,
Glenn Hoddle, and his family will not run again following this week’s
news that Hoddle and his wife are to separate.
Cereal Partners, Shredded Wheat’s manufacturer, issued the following
statement on Wednesday: ’Under the circumstances we do not feel it is
appropriate to run the ad in future because we would not want to cause
discomfort to viewers or, indeed, to Glenn and his family.’