Shredded Wheat to axe Hoddle ad after news of separation

The Shredded Wheat TV commercial starring England’s soccer coach, Glenn Hoddle, and his family will not run again following this week’s news that Hoddle and his wife are to separate.

The Shredded Wheat TV commercial starring England’s soccer coach,

Glenn Hoddle, and his family will not run again following this week’s

news that Hoddle and his wife are to separate.



Cereal Partners, Shredded Wheat’s manufacturer, issued the following

statement on Wednesday: ’Under the circumstances we do not feel it is

appropriate to run the ad in future because we would not want to cause

discomfort to viewers or, indeed, to Glenn and his family.’