Shredded Wheat "Backyard BMX" by McCann London

A thrill-seeking father relives the glory days of his youth in the latest ad for Shredded Wheat's "Life's better Shredded" campaign.

After filling up on a bowl of the cereal, he borrows his daughter’s BMX and swoops towards the skate ramp – but has he bitten off more than he can chew? The spot was written by Erik Uvhagen, art directed by Alex Dunning and directed by Mike Maguire through Outsider. 

Credits

Marketing director
Marketing controller
Marketing manager, Shredded Wheat
Consumer insights manager
Agency
Co-presidents & chief creative officers
Chief strategy officer
Business director
Account director
Account executive
Creative directors
Senior art director
Senior copywriter
Planner
Project manager
Production agency
Head of integrated production EMEA
Executive producer
Senior producer
Producer
Production company
Director
Producer
Production manager
Editor
Music/Production Co/Publisher
Sound engineer
Sound studio
Media agency
Planning director
Planning manager

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