Shreddies "Shreddie or not?" by McCann London

Shreddies introduces its new creative platform with an ad in stereo to show the alternative realities of a dad deciding whether to eat Shreddies for breakfast.

In one reality, he is a winner, his son’s hero and a loving husband, while on the flipside he is unlucky and doomes to have a bad day. The ad by McCann London launched on 4 September and will be supported by outdoor, social and digital media. It was created by Matt Searle and Olly Wood, and directed by Owen Trevor through Stink. 


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