Shreddies "the fox" by McCann London

Shreddies has launched a "nanaversary" campaign to celebrate its 60th year. McCann London created the work, most of which is running on Facebook and comprises online videos and competitions. As part of the activity, Shreddies has released a humourous online video that builds on an earlier campaign that showed the product being knitted by grannies. The new spot features one of them responding to a Facebook request for a knitted fox-patterned jumper. It was written and art directed by Kate Pozzi and directed by John Martin through Craft.