Signal chooses R/GA London for global digital work

Signal, the Unilever oral care brand, has appointed R/GA London to handle its digital activity globally.

Signal's promotion for the last World Oral Health Day in March
Signal's promotion for the last World Oral Health Day in March

There is no incumbent on the business.

R/GA London will create a social media activation campaign encouraging parents and their children to brush their teeth together twice a day as part of World Oral Health Day.

Anuj Kumar Rustagi, the global brand director at Signal, said: "It was very important to partner with the right people when it came to devising our global social and communications strategy around World Oral Health Day.

"R/GA London’s worldwide agency network means not only do they have the required innovation, creativity and technology expertise but also the ability to support us on a truly global scale.

"We’ve seen the success other Unilever brands have had collaborating with the agency, so we’re delighted to have them as a partner." 

R/GA London also works on the Simple, St Ives, Citra, Dawn, Rexona, Magnum and Axe brands for Unilever.